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Expediency vs. Legacy: This should be an easy decision, but isn’t

By G. A. Volb
Shutterjock

Quite often in the Public Relations world staff is directed to turn product around immediately, the thought being that timing is everything and the faster audiences are engaged the better.

 
Mainstream vs. Social Media: Keep your standards high

By G. A. Volb
Shutterjock

There are several media-related tools businesses and organizations use to help enhance “name brand” recognition or publicize key messages related to products, programs or services.

 
Strategic Communications in PR

By G. A. Volb
Shutterjock

Folks, I'm going to fill you in on a little secret -- STRATCOMM (strategic communications) is and has always been a product of your Public Relations/Public Affairs efforts ... or should be.

It's the principle reason your organization has an internal PR/PA division, to ensure communications objectives are met. Generally speaking they exist to educate and influence target audience opinion so as to garner positive support for products, policies, "name brand" recognition, and credibility.

 
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